The Success of Es Teler 77

           Everybody certainly knowing Es Teler 77 !

          A restaurant that presents a drink Es Teler as a primary menu , it was just a place of experimenting Sukyatno flood-prone named Hoo Tjio tips tried to sell in the store ice high overhang by using a hood- .He 's following Es Teler of artificial  recipe from his parent in-laws ( mother murniati widjaja ) who won the competition making Es Teler , the commencement of business on this june 1982  , july 7 , is not business opportunity which the first time he tried .

          Various business opportunities as to be salesman , tengkulak of buying and selling of the land , a broker of the driver 's license , being a jobber building , business until he had ever tried embrace salon and everything failed in the middle of the road .

           Sukyatno began studying ice business named Es Teler 77. Number 77 is used as it’s merk, because the brand of ice are easy to remember and is expected to be a number of hockey for owners of this business. Sukyatno beliefs right, Es Teler 77 brand is best known for the people and became one of the flagship products of the past until now.

          From a stall tents that were once located in front of the store, have the initiative to develop Sukyatno, into a business franchise. After 5 years of maintaining its business, precisely in 1987 for the first time opened outlets es teler 77 in Solo with a system of franchise. Since then the development of its business very rapidly, with perseverance and hard work which belonged to Teller 77 Sukyatno now Ice has had over 180 outlets scattered in various shopping malls and shops in Indonesia even to foreign countries.

              Because of the commitment of the Business Manager, despite facing competition tight enough trade franchise business with foreign and local food franchise which is currently emerging. The Es teller 77 continues to strive to provide the best services for their customers. This is evidenced by the existence of a new innovation from Es Teler 77 which introduces its newest food menus include fruit, noodles peanut sauce, oxtail and fried rice. They were intentionally maintains a traditional menu that is not foreign to Indonesian tongue, entering the community of shops can still find traditional menu that they have been very fond.

                   Characteristic of this UKM is  business in the sectors drinks and foods .Because, besides offering Es Teler, but they also set only foods typical indonesian which very variatif and not boring. Besides , to increase loyality consumers on Es Teler 77 , they also gave facility member for the customers . With cards champions that the launch , customers rights to get discount food and drink is on all outlets ice high 77 . Therefore , this business more rapidly.

This certainly provide comfort for the customers , and serving the buyers so friendly, also prioritising satisfaction for all customers

Materials of Es Teler 77

1  coconut , rake of its flesh

1  avocado , rake of its flesh

10 slices of jackfruits , a thin slice

15 pits sweet kolang-kaling  , a thin slice

500 mls simple syrup

5 spoons thick sweet milk

Shaved ice , to the taste

A simple syrup Es Teler 77

400.000 mls coconut’s water ( or regular water )

100 gr sugar

Manner of making Es Teler 77 :

Put in a glass , coconut , avocado , jackfruit and kolang-kaling .

Put in sympel syrup and gushing thick sweet milk .

Dishes with shaved ice .